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Social Media Insomnia

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Social Media has taken over my life recently. It’s not what I call an addiction, but it’s starting to be a real problem. The last few weeks has seen me taken over by a world of connecting, tweeting, sharing, pinning, and just about anything else that’s social online.

Facebook is Facebook!! I could write pages on the most popular network, but that’s not what this post is about. I’ve been absorbed by Pinterest, the worlds third largest social network that has risen from nowhere, and after a 18 months of trying, I think I now understand how Twitter works.

So What’s The Problem?

Well, firstly, there are just too many networks. For those of us that just want to see what’s happening with friends and family, one, or perhaps two networks is enough. For those of us that want to keep in touch with current affairs, or stay connected with colleagues from work, there’s another one or two. Right off the bat, and without even trying, you could easily have accounts on four or five networks.

How many social networks do we need to maintain


Now, here’s the problem. For those of us that work online, and in particular, in digital marketing, we rely on the use of Social Media to do our jobs. Five accounts can easily turn into ten, and ten onto twenty. I can almost guarantee that somewhere locked up in an SEO dungeon, there are those people with hundreds, if not thousands of Social Media accounts.

Most of us don’t check them all the time, but some of us do. Unfortunately, I’m one of them, and herein lies my problem.

Is That It?

Well, no, actually. My next issue is that in today’s society, is that we are connected to the internet 24/7. We are in touch with what is happening around the world as soon as it happens. Digital marketeers have become online journalists, and report things as they happen, or if not, when they get to work the next day.

Working in bed at nightIt’s well documented that there are peaks and troughs of activity in the social media world. There are studies that tell us the best times to tweet on Twitter, pin on Pinterest, and share on Facebook, and unfortunately for me, these times often fall into line with our friends over in the United States, and there lies my second issue.

In Australia, most of the news breaks at unsociable hours for me, and if you want to be on top of things, it’s in the middle of the night.

Many of you will know, or will have worked out by now, that I’ve recently been working on a Social Media news site. Now, before I even knew it was happening, I’ve started working through the night to make sure that I’m on top of the news, and am reporting it as soon as it happens.

I now consider myself to have “Social Media Insomnia”.

What’s The Answer?

Boy Dragged From ComputerI don’t think there is one to be brutally honest. For those of you that don’t use Social Media for their work, I guess the answer is fairly simple – GET A LIFE! Now, before you all go and get offended, I include myself in that category too. There really is no need to wake up at 2am and check your email in bed, or to find out if your best friend managed to hook up with someone at the club last night!

It will still be there in the morning.

For those of you that need Social Media professionally, you should consider efficiency and automation a little more. There are tools out there to help you connect with multiple networks at the same time. Tools that enable you to tweet, comment, share and probably pin all at once. In my experience, manually going to each of your networks and passing a comment is both draining, and sucks the life out of you.

With much care and attention, you can automate some of these tasks a little. I know many people are turned off by this, but they should also consider being 17 hours in front of the west coast of America!

There are lots of tools that will make sure that you’re in touch with what’s going on everywhere, and allow you to share this with your own network of interested people, but don’t overdo it!!. If used correctly, it can be a great asset, but if abused, you’ll have no friends in next to no time!!

Finally, and just for a bit of fun, buy yourself a one way ticket to California and set up office alongside the Google and Facebook headquarters. If you play your cards right, you never know where you’ll end up!

About Adrian Britton

Sometimes I will talk about things that are interesting, and sometimes I won’t. Sometimes it will be a bit of a laugh, and sometimes it will just be a downright rant about something going on in the world – I’m often accused at moaning a lot, and I consider myself quite good at it !!



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