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What Is Your Online Klout?

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Klout is a San Francisco based company that provides social media analytics from sources such as Twitter and Facebook to measure a user’s influence across their entire social network. It measures the size of a person’s network, the volume of content created, and how other people share and interact with that content.

What's Your Klout Score?Your Klout Score measures influence on a scale of 1 to 100, and according to Klout “The Klout Score measures influence based on your ability to drive action. Every time you create content or engage, you influence others. The Klout Score uses data from social networks in order to measure”.

Klout currently claims to have built more than 100 million profiles. It is not an “opt-in” service, but individuals can register and ensure that all of their social networks are linked, and therefore evaluated in their Klout scores. Klout also builds profiles of individuals who do not register, but still have a presence on the social networks.

How does it work

According to Wikipedia, Klout measures influence by using data points from Twitter such as the following count, follower count, number of retweets, list memberships, how many spam/dead accounts are following you, how influential the people that retweet you are, and unique mentions. This information is blended with data from a number of other social networks such as comment, likes, and the number of friends in your Facebook network to come up with a “Klout Score” that measures a user’s online influence.

The theory stands up. Someone that has 150 Facebook friends and 1,000 Twitter followers can talk about their latest holiday, or new job offer, and these connections may, or may not share this information with others. Compare this with a pop star like Lady Gaga who may have more than 10,000,000 Twitter followers, more than 20,000,000 Facebook fans, and 30,000,000 YouTube views. When she speaks about something, let’s say her latest single, she reaches an audience that can’t be rivaled online.

Other Klout Factors?

Klout breaks it’s ranking down further by what it considers true reach, amplification and and network size:-

Breaking Down Klout

  • Your True Reach is the number of people you influence. It filters out spam and bots, and focuses on the people who are acting on your content. When you post a message, these people tend to respond or share it.
  • Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score.
  • Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.

What’s Next For Klout?

Klout are constantly adding more networks to it’s algorithms, and is forever recalculating your influence as a result. It will shortly be adding other networks to it’s ranks, including LinkedIn and several smaller social networks.

Businesses and media companies are starting to recognise how useful a high Klout score can be. They can exploit individuals with a strong, or large, influence to talk about products and services and promote their brands online. Klout have also started to recognize this by introducing perks into their platform where  registered users can be offered a perk for having a large Klout ranking.

In signing off, there are some critics who believe that this is not an accurate reflection of true influence, but there is no hiding from the fact that this influence exists, and Klout have made a fairly good attempt in calculating it.

About Adrian Britton

Sometimes I will talk about things that are interesting, and sometimes I won’t. Sometimes it will be a bit of a laugh, and sometimes it will just be a downright rant about something going on in the world – I’m often accused at moaning a lot, and I consider myself quite good at it !!

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